I remember when the internet was a new word to us lay folk. Granted, scientists were using the net since the ‘60s, but my first introduction to this world wide game changer was in the ‘90s, while I was in college. A friend of mine who worked for a major IT company asked, “Do you have an email address?” I didn’t know what he was talking about, so he took it upon himself to create an electronic mail address for me. I remember this complex string of letters and numbers that made no sense. What was the use of sending someone a written note on the computer when I could simply give them a call? On my landline that was, as most of us did not own a cell phone – we were still using pager technology! Needless to say, I didn’t make very good use of email at that time. I didn’t understand it. It just wasn’t necessary or relevant (I wonder if the account is still accessible?)
10 email accounts, 20 forgotten passwords and a plethora of social media platforms later, it’s the year 2016 and many business owners are trying to determine what marketing products they really need in order to stay competitive in a digital marketing age.
I was fortunate that I didn’t stay ignorant to email or the internet very long. Having worked for both local and national online companies, I became pretty savvy with the trends of digital marketing and how they correspond and layer with traditional marketing mediums.
Yet, some small business owners are still relying solely on email as a means of online communication and others are just starting to think about websites. Interesting enough, online marketing tools have not replaced traditional forms of marketing communication. There are aspects of marketing and advertising that as ‘90s as they may be, are still very relevant – you still need a business card at your local networking opportunity, and online banner ads still exist-yes they’re pretty much everywhere you scroll on the net.
So do you go digital, print, social or email for your next marketing campaign? Or are you still trying to figure out how to send a group text?
The marketing scene these days can be very complex and even a little overwhelming.
What’s hot today, maybe cold tomorrow. What’s good for a business whose customer base is Gen X, may not be the same solution for a business whose target audience are baby boomers.
Stay connected to learn more about how our marketing solutions and services can help you stay true to what you do best as a doctor, a hair stylist or cleaning business or whatever industry your customers may find you in. In the meantime, consider your, audience, your current marketing mediums and let’s get started! Email LaVonya@StartPointMediaGroup.com for more information on marketing options for your business.