Marketing from Scratch  – Business cards are still important 

While the digital age has really decreased the amount of print a business does, the traditional business card still carries some hefty weight. This small little marketing piece is an inexpensive way to drop your name, showcase your business to strangers, and connect...

Marketing from Scratch – What’s in a logo?

The first most important piece of any business is a logo. After your business name, the logo should be a top priority for any business. We believe there are 3 basic components of a great logo: Be original – We’ve assumed you’ve researched your potential business name...

What’s Pizza and Granola Bars Have to Do with Your Business?

Turning Negative Feedback into a Positive for Your Business  Like many parents, I find myself wandering the freezer and cereal aisles at the local grocery store on a regular basis (sometimes multiple times depending on if I remember to bring my grocery list). Cereal....

Consider Your Start Point: Where to Begin in the Digital Age

I remember when the internet was a new word to us lay folk. Granted, scientists were using the net since the ‘60s, but my first introduction to this world wide game changer was in the ‘90s, while I was in college. A friend of mine who worked for a major IT company...