Did you know that your business solves a problem for your customer? It doesn’t matter what business you have. They have a problem and your products or services offers a solution. When you look at the problems your business solves, it’s gives you opportunities to shift...
Having worked at local TV station for several years as well as working on a TV program for a national network, I will tell you that TV has an incredible pull. Landing a commercial at the time where your prospective customers could be watching is great. That said, like...
Billboards are another expense that find their way into small business owners’ budgets. While I believe there is huge value in having your company’s logo and branding front & center for all the world to see, billboards are incredibly expensive and not effective...
Mailers – the source of great heartburn for many small business owners. I remember pricing out my first zip code list for a mailer. One of the companies I worked with had decided early on that mailing to a specific zip code was the ticket to getting customers in the...
In the digital age that we’re in, sometimes business owners may not find a need to print materials beyond a business card. In some cases, I would agree. Printing flyers and brochures are costly and there’s a good chance you won’t necessarily be able to determine a...
