Marketing from Scratch

When I first started in marketing several years ago, I remember very clearly how overwhelming it was to figure out where to start in our marketing. At the time, a logo, business cards and website were top priority. After that, we tossed around ideas for mailers, threw...

What’s Pizza and Granola Bars Have to Do with Your Business?

Turning Negative Feedback into a Positive for Your Business  Like many parents, I find myself wandering the freezer and cereal aisles at the local grocery store on a regular basis (sometimes multiple times depending on if I remember to bring my grocery list). Cereal....

Consider Your Start Point: Where to Begin in the Digital Age

I remember when the internet was a new word to us lay folk. Granted, scientists were using the net since the ‘60s, but my first introduction to this world wide game changer was in the ‘90s, while I was in college. A friend of mine who worked for a major IT company...