Marketing From Scratch – Brochures, Flyers, oh my!

In the digital age that we’re in, sometimes business owners may not find a need to print materials beyond a business card. In some cases, I would agree. Printing flyers and brochures are costly and there’s a good chance you won’t necessarily be able to determine a...

Marketing from Scratch – Social Media

Many real estate experts will tell you the top three words one needs to consider when buying property and having success: location, location, location. As a business owner, instead of location, you will find most of your success comes from two words: Social Media....

Marketing from Scratch  – Business cards are still important 

While the digital age has really decreased the amount of print a business does, the traditional business card still carries some hefty weight. This small little marketing piece is an inexpensive way to drop your name, showcase your business to strangers, and connect...

Marketing from Scratch – What’s in a logo?

The first most important piece of any business is a logo. After your business name, the logo should be a top priority for any business. We believe there are 3 basic components of a great logo: Be original – We’ve assumed you’ve researched your potential business name...

Marketing from Scratch

When I first started in marketing several years ago, I remember very clearly how overwhelming it was to figure out where to start in our marketing. At the time, a logo, business cards and website were top priority. After that, we tossed around ideas for mailers, threw...

What’s Pizza and Granola Bars Have to Do with Your Business?

Turning Negative Feedback into a Positive for Your Business  Like many parents, I find myself wandering the freezer and cereal aisles at the local grocery store on a regular basis (sometimes multiple times depending on if I remember to bring my grocery list). Cereal....