Did you know that your business solves a problem for your customer? It doesn’t matter what business you have. They have a problem and your products or services offers a solution. When you look at the problems your business solves, it’s gives you opportunities to shift...
Does the thought of change in your business give you heartburn? Let’s face it, we’ve spent the last year having to navigate change and the last thing we want to do is keep changing. We want a reprieve. And, yes rest is important, but when you refuse to move forward...
In this day and age, our customers are seeing upwards of 10,000 messages per day! From billboards and signs in the physical to the email, internet and social media, it’s easy for customers to disengage and not pay attention to your marketing. One way to combat this is...
Ah, Social Media! You know I couldn’t put together a blog post about making the most of your vendor/craft fair without talking about social media. It’s FREE and you get in front of a huge audience by being active on social before, during and after your vendor/craft...
Wouldn’t it be nice if your customers promoted your products to the other people attending the craft fair – without even knowing it? That’s where Attention Grabbers come in. When you provide attention grabbing items to your sales process, your customers will do just...
We’ve talked about the power of marketing pieces and how important it is to give the best possible first impression of your booth with a great presentation. Now let’s talk about adding another layer beyond the basic presentation – let’s talk about your booth’s...
