Mailers – the source of great heartburn for many small business owners. I remember pricing out my first zip code list for a mailer. One of the companies I worked with had decided early on that mailing to a specific zip code was the ticket to getting customers in the...
In the digital age that we’re in, sometimes business owners may not find a need to print materials beyond a business card. In some cases, I would agree. Printing flyers and brochures are costly and there’s a good chance you won’t necessarily be able to determine a...
While the digital age has really decreased the amount of print a business does, the traditional business card still carries some hefty weight. This small little marketing piece is an inexpensive way to drop your name, showcase your business to strangers, and connect...
When I first started in marketing several years ago, I remember very clearly how overwhelming it was to figure out where to start in our marketing. At the time, a logo, business cards and website were top priority. After that, we tossed around ideas for mailers, threw...
