If you’re like most business owners, the holiday season tends to be an overly busy one and can leave you rushing around and sometimes even behind on orders and projects. Try these four simple steps to not only lighten up your holiday season, but maximize on sales too!...
Having worked at local TV station for several years as well as working on a TV program for a national network, I will tell you that TV has an incredible pull. Landing a commercial at the time where your prospective customers could be watching is great. That said, like...
Billboards are another expense that find their way into small business owners’ budgets. While I believe there is huge value in having your company’s logo and branding front & center for all the world to see, billboards are incredibly expensive and not effective...
Mailers – the source of great heartburn for many small business owners. I remember pricing out my first zip code list for a mailer. One of the companies I worked with had decided early on that mailing to a specific zip code was the ticket to getting customers in the...
In the digital age that we’re in, sometimes business owners may not find a need to print materials beyond a business card. In some cases, I would agree. Printing flyers and brochures are costly and there’s a good chance you won’t necessarily be able to determine a...
