In my last post, I talked about the power of marketing pieces and how you can use them to make the most out of your vendor/craft fair. Now let’s talk about my second way: Presentation. Presentation – Your customers first impression of your booth will make or break the...
Craft and vendor fair season is just around the corner and now’s a great time to get ready for not only the season, but for the year as well. What you create now will get you off on the right foot and as you go to each fair from here on out, you will have an...
The final section of my New Year Planning Workbook is all about budgeting. Budgets for marketing are often so small they don’t even make it as a line item on a small business’s budget. Sometimes we don’t budget for any marketing and then “wing...
Did you get a little heartburn when you started planning your social media in my New Year Planning Workbook? Social media is a powerful marketing tool to connect you to sales, yet it’s also one that can overwhelm (and stress out) even the most successful...
The first section of planning your marketing strategy in my New Year Planning Workbook is: marketing and sales. Did you know there’s a difference between the two? If you didn’t, you’re not alone! I’ve worked with so many small business owners...
Does the thought of planning for your business excite you or does it give you heartburn? If it gives you heartburn, let me put you at ease: PLANNING DOESN’T HAVE TO BE COMPLICATED! (really!) You probably wear a ton of hats in your business. From the bookkeeper,...
