Did you know that your business solves a problem for your customer? It doesn’t matter what business you have. They have a problem and your products or services offers a solution. When you look at the problems your business solves, it’s gives you opportunities to shift...
Ah, Social Media! You know I couldn’t put together a blog post about making the most of your vendor/craft fair without talking about social media. It’s FREE and you get in front of a huge audience by being active on social before, during and after your vendor/craft...
Wouldn’t it be nice if your customers promoted your products to the other people attending the craft fair – without even knowing it? That’s where Attention Grabbers come in. When you provide attention grabbing items to your sales process, your customers will do just...
Craft and vendor fair season is just around the corner and now’s a great time to get ready for not only the season, but for the year as well. What you create now will get you off on the right foot and as you go to each fair from here on out, you will have an...
The final section of my New Year Planning Workbook is all about budgeting. Budgets for marketing are often so small they don’t even make it as a line item on a small business’s budget. Sometimes we don’t budget for any marketing and then “wing...
