Small Church Marketing 101
Your step-by-step guide to growing your church’s social media presence—without the overwhelm.
Are you struggling to manage your church’s social media?
You’re not alone. As a pastor or church leader, you wear many hats. Social media can feel like one more task on an already overflowing to-do list.
But what if you could:
- Reach more people in your community and beyond.
- Engage your congregation and build stronger connections.
- Take the guesswork out of what to post and when.
That’s where Small Church Marketing 101 comes in—a 4-part training series designed to simplify social media for small churches, so you can focus on what really matters: ministry.
What You’ll Get
This training delivers bite-sized, easy-to-implement lessons over the course of 4 weeks to help you steadily build your church’s online presence.
- Weekly Video Trainings
- Each week, you’ll receive a video covering a specific aspect of church marketing, broken down into manageable steps. No fluff, just practical strategies.
- PDF Resources
- Printable guides, checklists, and templates that you can use immediately to enhance your church’s social media.
- Simple Action Steps
- At the end of each lesson, you'll get clear, actionable steps to help you make real progress, without feeling overwhelmed.
What You’ll Learn
Why Social Media Matters for Ministry
Learn how to view social media as a mission field and use it to reach people both inside and outside the four walls of your church.
Which Platforms Work Best for Churches
Explore the best free platforms for small churches (like Facebook, Instagram, and YouTube) and how to use them the right way to connect with your congregation and your community.
How to Plan Posts Without Being Boring
Get 30 post ideas and simple strategies for keeping your church’s content engaging and relevant.
Best FREE Resources to Save Time
Find out which tools and platforms can streamline your social media efforts.
Bonus Video Trainings Included!
Bonus #1:
How to Send Emails People Care About
In this bonus training, I’ll show you how to create engaging emails that feel personal and valuable to your congregation without them wanting to unsubscribe.
What platforms to use:
There are a lot of options out there and I’ll show you my favorite inexpensive and easy-to-use options.
Why email matters:
Social media is borrowed space. If a platform shuts down, you lose access to your followers—but with email, you’re always connected.
How to not over-complicate your emails:
There’s a lot you can share with your church family and I’ll show you how to keep your emails simple and something they want to read.
Bonus #2:
Best Social Media Practices for Your Volunteers & Leaders
Your volunteers and leaders are the face of your church online. This bonus will help you ensure they represent your ministry well by maintaining professionalism and security while helping create social media posts.
Page Security:
Learn how to protect your church’s accounts with the best security practices.
Consistency matters:
I’ll teach you how to plan content with your team and maintain a consistent posting schedule.
Best Practices:
Knowing your church’s brand helps guide your leaders and volunteers in the words and photos they use in their posts that’ll keep you from micromanaging their posts.
Bonus #3:
Website 101 – 7 Things Your Website Needs
Your website is your church’s digital front door. I’ll walk you through the 7 essentials every church website must have to make the right first impression.
Capture Attention:
You’ll learn how to rework your website so it’s more inviting for the digital first-timer.
Clear service times & giving options:
The main parts of your church are when you meet and how to give tithes and offerings. I’ll teach you where and how to present them the best places possible.
How to showcase your ministries:
Your ministries are a huge part of your church’s identity. You’ll learn how to showcase them so people know you can make an impact on all their family members.
Who This Training is For:
Pastors or church leaders who feel overwhelmed by social media
Churches with small staff or volunteer teams
Anyone looking to grow their church and connect with more people online
Leaders who are not sure where to start with social media
Stop Struggling with Social Media
Start Making an Impact
With Small Church Marketing 101, you’ll have a clear plan, helpful tools, and support to confidently manage your church’s social media presence without burning out.
You’ll be equipped with the strategies to grow your church, engage with your congregation, and reach new people in your community.
Enroll Now for Only $97!
Get this entire 4-part training for just $97. Each training will be emailed to you once a week, helping you stay focused and make steady progress—without feeling overwhelmed.
Ready to transform your church’s social media?
Meet Holly!
Hey there! I’m Holly Jochims, and I’ve been a pastor’s kid (PK) all my life, growing up in a small country church. I’ve always had a heart for ministry and small churches, and I’ve seen firsthand the challenges they face when it comes to growing and reaching people—especially in today’s digital world.
For most of my adult career, I’ve been immersed in marketing and media. I spent years in the secular world working in banking, but two years ago, I transitioned into full-time social media marketing for a large ministry. And it didn’t take long for me to notice one big problem: No one is helping the small churches.
That’s why I created Small Church Marketing 101. My goal is to help small churches, like the one I grew up in, learn how to effectively manage their social media, without feeling overwhelmed. I’ve coached small business owners for years, teaching them how to DIY their marketing the right way, and now I’m shifting my focus to churches.
I’m here to walk you through every step, teach you how to navigate the tech and ever-changing algorithms, and give you the tools to grow your church online. I want to see your church thrive and make a bigger impact in your community—because small churches matter.
